Icebox is an innovative concept in the fast growing health & wellness industry.
We have made a simple concept of providing top of the line service in a fun, modern environment with cool services.


Alia Alston, Founder

Alia Alston has been in charge of overall strategic, marketing and operational responsibilities for the Icebox Cryotherapy Studio in Atlanta since its inception in 2012. She provides leadership to the employees and management,implements new strategic initiatives and overall branding direction for Icebox. As a 20 year veteran in retail marketing and product management, Alia is highly experienced and knowledgeable in building and promoting a company from the ground up.

Injury Creates An Opportunity:
Alia Alston was in a serious car accident that left her with a debilitating neck injury causing chronic pain. Her father, a respected Chiropractor in Florida, heard about the first Cryotherapy sauna in the US that was being utilized by Nike, and encouraged Alia to undergo the treatment. After a few sessions of Cryotherapy, Alia regained sensation in her left arm and leg, and felt a significant decrease in her pain levels. At the time, Cryotherapy saunas were only available in professional and medical facilities. Alia saw an opportunity to create a retail environment that would provide an upbeat, spa-like health studio, offering Cryotherapy and other complementary services.

She was the first brick and mortar retail Cryotherapy studio in the US, and continues to be the leader and trendsetter in the industry.


We prefer franchisees/operators who will be actively involved in their first store. Above all, we are looking for people who share our obsessive dedication to health and wellness.

  • Commitment
  • Retail or health & wellness business experience
  • Passion, energy & enthusiasm for a healthy lifestyle
  • Energy and enthusiasm
  • General compatibility with the concept

“We couldn’t be happier with our decision to franchise Icebox.  Over the years, we have worked with multiple franchisors, none of whom have been as involved with ensuring the success of our business like Alia and her team.  The icing on the cake is how much fun the day-to-day operations are. If you enjoy helping people feel good and making money – Icebox is the right franchise for you.”

– Emily Fuchs, Franchise Owner
Icebox Cryotherapy Alpharetta


We are currently looking for franchisees in the following states:

  • Arizona

  • California

  • Colorado

  • Connecticut

  • Florida

  • Hawaii

  • Illinois

  • Kentucky

  • Maryland

  • Massachusetts

  • Nevada

  • New Jersey

  • New Mexico

  • New York

  • North Carolina

  • Ohio

  • Pennsylvania

  • South Carolina

  • Tennessee

  • Texas

  • Virginia


Enough of the cool stuff. Let’s talk numbers.
The start-up cost for Icebox is outlined below.

  • Franchise Fee


  • Retail Site Improvement

    $60,000 – $70,000

  • Furniture

    $20,000 – $25,000

  • Equipment

    $115,000 – $150,000

  • Signage

    $8,000 – $10,000

  • Opening Inventory

    $2,000 – $3,000

  • Lease or Real Estate

    $3,000 – $6,000

  • 3 Month Operating Cost

    $25,000 – $30,000

  • Training Fee


  • TOTAL *

    $285,000 – $345,000
    * this may not represent all costs for opening.


In order to take the next step in opening your own Icebox, we ask that you fill out and return the following application. The information you provide will help us determine if we are a good match for each other. So don’t be brief or shy!

  • Please select the market in which you are interested in developing an Icebox Cryotherapy studio:
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