Alia Alston was in a serious car accident caused by a drunk driver, leaving her with chronic pain and a debilitating neck injury. Her father, a respected chiropractor in Florida, heard about the very first cryotherapy sauna in the U.S. which was utilized by Nike Training and the NBA. With encouragement from her father, Alia began cryo treatments and in just a few sessions, cold therapy began to work its magic. For the first time in many years, Alia was able to relieve numbness in her left arm and leg and felt a significant decrease in her chronic pain. At the time, cryotherapy was only available in professional and medical facilities. Alia saw an opportunity to help others feel their best through a natural alternative to pain management and recovery. She designed and launched an upbeat, spa-like wellness studio, specializing in cold therapy and innovative self-care services. Icebox became the first brick and mortar retail cryotherapy studio in the U.S. and continues to be the leader and trendsetter of the entire industry.