Alia Alston, Founder Alia Alston has been in charge of overall strategic, marketing and operational responsibilities for the Icebox Cryotherapy Studio in Atlanta since its inception in 2012. She provides leadership to the employees and management, implements new strategic initiatives and overall branding direction for Icebox. As a 20 year veteran in retail marketing and product management, Alia is highly experienced and knowledgeable in building and promoting a company from the ground up.

Injury Creates An Opportunity:

Alia Alston was in a serious car accident that left her with a debilitating neck injury causing chronic pain. Her father, a respected Chiropractor in Florida, heard about the first Cryotherapy sauna in the US that was being utilized by Nike, and encouraged Alia to undergo the treatment. After a few sessions of Cryotherapy, Alia regained sensation in her left arm and leg, and felt a significant decrease in her pain levels. At the time, Cryotherapy saunas were only available in professional and medical facilities.

Alia saw an opportunity to create a retail environment that would provide an upbeat, spa-like health studio, offering Cryotherapy and other complementary services.

She was the first brick and mortar retail Cryotherapy studio in the US, and continues to be the leader and trendsetter in the industry.


We prefer franchisees/operators to be actively involved in their first store. Above all, we are looking for people who share our obsessive dedication to health and wellness.

  • Retail or health & wellness business experience
  • Passion for a healthy lifestyle
  • Energy and enthusiasm
  • General compatibility with the concept
  • Commitment

We are currently looking for franchisees in the following states:

  • Arizona

  • California

  • Colorado

  • Connecticut

  • Florida

  • Georgia

  • Hawaii

  • Illinois

  • Kentucky

  • Maryland

  • Massachusetts

  • Nevada

  • New Jersey

  • New Mexico

  • New York

  • North Carolina

  • Ohio

  • Pennsylvania

  • South Carolina

  • Tennessee

  • Texas

  • Virginia


Finding great locations for every Icebox is a collaboration between the franchisee, our corporate team, and our preferred real estate partner, Chris Dundon with the Newmark Knight Frank Group, who specializes in retail tenant representation. Their clients include brands such as Apple, SoulCycle, Athleta and Equinox. While we don’t require our franchisees to use them, we do recommend it.

In addition to being very good at what they do, they also know our brand very well and will be a valuable resource as you seek out a location for your Icebox. When it comes time to start the process, we’ll share lots of info about our target demographic.

The award-winning firm of Rabaut Design Associates will provide comprehensive services necessary to design and coordinate your construction of your Icebox studio, including space planning, design, furniture and accessory sourcing and construction documents.


We’ll make it super-easy for you to open and operate your Icebox. For example, we provide the following initial and ongoing training and support:

  • Help finding a location, negotiating your lease and assisting in local vendor relations

  • Complete store design, development and construction support services

  • Full integration with our customized technology platform to support franchisees

  • Comprehensive operations manual, training manual and videos

  • Full onsite training for you and your team

  • Marketing support and guidance including Social Media, Public Relations and full collateral packages

  • Pre-Opening training at your newly constructed studio

  • Franchise Fee


  • Build Out

    $60,000 – $150,000
    *depending on market location

  • Furniture

    $20,000 – $25,000

  • Equipment

    $115,000 – $150,000

  • Signage

    $8,000 – $10,000

  • Opening Inventory

    $2,000 – $3,000

  • Lease or Real Estate

    $3,000 – $6,000

  • 3 Month Operating Cost

    $25,000 – $30,000

  • TOTAL *

    $254,550 – $376,850
    * may not represent all costs for opening.


In order to take the next step in opening your own Icebox, we ask that you fill out and return the following application. The information you provide will help us determine if we are a good match for each other. So don’t be brief or shy!

  • Please select the market in which you are interested in developing an Icebox Cryotherapy studio:

*This website and related documents are not intended as an offer to sell or the solicitation of an offer to buy a franchise. We offer franchises solely by means of our Franchise Disclosure Document. Certain states including California, Hawaii, Florida, Kentucky, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Nebraska, North Dakota, Rhode Island, South Dakota, Texas, Virginia, Washington and Wisconsin have laws governing the offer and sale of franchises. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable legal requirements. This information about our franchise opportunity is intended solely for residents of the United States. Information in this prospectus is correct at the time of print.

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