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The Modern Mommy Makeover

Motherhood is a beautiful, powerful and fulfilling adventure. Unfortunately for too many women, the changes that happen to their bodies can also be a source of stress.

Mommy makeovers are big business, with many new moms seeking help to regain their pre-baby body faster than ever before. Not every makeover is the same, since every patient has her own wishes and target areas. AND, you don’t have to have a newborn to get a mommy makeover. Having your youngest graduate college is a good enough reason to have some me time.

Some of the most common invasive surgical procedures that new moms choose include;

  • Breast Augmentation ($7,000-$12,000)
  • Tummy Tucks ($6,000-$10,000)
  • Liposuction or Fat Freezing ($2,500- $10,000)

Who has time for all that, when we are busy ruling the world and taking care of our families and careers?

In April of 2018, Icebox launched a new service called CryoTherma. This technology comes straight from Europe, and won Most Innovate Device at the Gicare International Expo in Paris in 2015.

CryoTherma delivers new generation technology, using heat with cold therapy through a hand-held device placed on targeted areas. The integrated heat & freeze technology is highly effective in cryolipoysis (freezing fat cells), by using a combination of CRYO and Thermal technology to freeze and eliminate fat cells. CryoTherma is an advanced system that provides 3 major functions:

  1. Fat Freezing
  2. Cellulite Reduction
  3. Skin Tightening

It’s a 3 in 1 treatment, and the result is smoother, tighter skin and reduced cellulite. It is a fast procedure, it’s non-invasive, with immediate visible results.

The before & after are amazing.

Cryotherma is only available at Icebox stores in Atlanta. Each session cost between $100-$350, depending on the area, and visible results can (usually) be seen from the 1st session. This non-invasive treatment is initially recommended for 3 to 5 sessions for best results, and done 10 days apart for active adults.

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That’s Quite a Catch


Indoor rowers have been popping up in studio gyms everywhere. They look intimidating, but once you get the hang of it, the machine can be a powerful calorie burner, and core and leg strengthener BUT, improper form can lead to some serious injuries.

At Icebox, we get a lot of post-injury clients, and one of the most common equipment injury we hear about is from the rower! However, this is not a machine to skip in class or at the gym. Our Buckhead Atlanta Store Manager has some good suggestions to keep injury down and heart rate up. Garnett Pollock is the best person to ask because of the man totes some amazing accolades in rowing. He was a 12-time Atlanta ERG Sprint Gold Medal winner and 3rd in the US for indoor sprints. Yup! He’s a Pro-Rower, to say the least.

Helpful hints before you start:

  1. Set the resistance low to start while you’re learning your form.
  2. Secure your feet on the pads properly and keep straps tights to keep your feet from moving while you are rowing.
  3. Keep your abs engaged to protect your back.

Follow these steps to a smooth row.

The Catch

Move arms out first, followed by the upper body. Keep back straight, never slumped and engage your abs to protect your back.

The Drive

To slide back, push off with your feet first, so that your legs straighten, but your arms are still extended. This part works your arms and core the most so keep your form perfect during the drive.

Finish & Recovery

Your legs should still be extended and flat during the finish. Your shoulders should be slightly behind your hips. During recovery, you’ll slide slowly back to the original position of the stroke. This will give you time to recover from the drive and finish!








Now watch Garnett Pollock put all the steps together:

Have fun, sweat lots and keep rowing!

See you at Icebox

The Big Chill

Of the many articles that have been written about Icebox, this is one of my favorites. So many times, people have asked why or how I got into the Cryo business. Honestly, it was for a selfish reason first…which was to heal my body. However, once I realized how well it worked and that I could help the other “me’s” out there, there was no stopping me from developing a recovery studio that is now what Icebox is today!

Six years later, with a dream team of employees, business partners and a very supportive family, Icebox is one of the best and most successful Cryotherapy companies in the country. It’s so fun to have clients that are Olympians, A-list celebrities and professional athletes, but the ones I love to serve every day are people like me. I love teaching and showing them that there is an alternative,…to heal, to make life better, and to live without pain. That is what gets me out of bed every morning.  I am so lucky because I truly love my job!

-Alia Alston, Founder

Taking a plunge in the name of beauty and health

By Kalene McCort // Photographs by Josh Norris // Elysian Magazine

Most of us avoid frigid temperatures. Snowbirds fly south for the winter. Surfers make sure to wear wet suits when catching that choppy chill. Skiers bundle up when hitting the slopes. Stepping into a chamber that dips down to -274 degrees Fahrenheit may seem like something one would do on a dare or perhaps as the result of a lost bet. Yet, more and more folks are taking the icy plunge in the name of beauty and health.

Cryotherapy has been sweeping the nation, with an impressive number of celebrities regularly reveling in the big chill. Yolanda Hadid, Mandy Moore, Jessica Alba, Lindsay Lohan, Jennifer Aniston, Alicia Keys, Derek Hough and Demi Moore are all fans of the polar practice, praising it for its beneficial effects and significant results. So, what’s the draw, and why are so many touting this treatment as addictive and life-changing?

Alia Alston | Icebox Cryotherapy Atlanta

Alia Alston of Icebox Cryotherapy in Atlanta

By stepping into a cryosauna chamber, immersed in gasiform nitrogen, you lower your skin surface temperature to 30 degrees Fahrenheit. Exposure to the frigid temps rushes oxygen to your muscles, detoxifies blood and ultimately revs up your body into a high-speed healing mode.

“One of the most rewarding aspects of my job is the fact that I’m teaching people other ways to fix themselves — naturally and quickly,” said Alia Alston, founder and owner of Icebox Cryotherapy in Atlanta. “When people get out of the routine of popping pills, always being in pain, it opens the door to other modalities of natural recovery.

Now that they have Cryotherapy in their routine, they start eating better, exercising, sleeping, etc. I love that in the last five years of owning Icebox, I have been able to help so many people.”
Alston’s journey to opening up a cryotherapy center, offering patients access to the treatment in a spa-like environment, was fueled by her own quest to find lasting relief. A devastating car accident left Alston in debilitating pain with bulged discs in her neck and back. While continuously told by doctors she would need surgery to reduce pain, she wasn’t quick to go under the knife.

“With two young children, surgery wasn’t an option,” said Alston. “I felt almost cheated that this technology that worked to relieve my pinched nerves and pain wasn’t readily available. I’m a fixer, so I fixed the problem and opened up the first cryo retail in the country so that other people had access to this innovative therapy. At the time it was only in training facilities and doctors’ offices.”

Since opening up Icebox Cryotherapy, in beautiful Buckhead, Alston has witnessed transformations in many of her clients. From crossfitters looking to crush their goals to marathoners looking to go the extra mile, the number of individuals seeking out this alternative treatment is vast.

Whitney Potts | Icebox Cryotherapy Atlanta

Whitney Potts demonstrates the whole body chamber at Icebox Cryotherapy. Clients wear minimal clothing, but do wear gloves and boots, to reduce the risk of cold-related injuries while getting the treatment.

“You have to continue to always search for what works for you,” said Alston. “Usually people that put their health first are open to many types of treatments that might work. Cold therapy has been around forever. It’s a common practice that now has technology behind it to make it work the most efficiently.”

Alia Alston | Icebox Cryotherapy Atlanta

Alia Alston receives CryoFacial therapy that isolates the cold treatment to targeted areas.

While many athletes hit the cryotherapy chamber to ease sore muscles and re-duce inflammation, it is also this practice that can help them drop a few pounds.In just three minutes, up to 800 calories can be burned. “After freezing regularly, you begin to increase your brown fat levels. This is the fat that you want because it burns white fat,” said Jeremiah Jimerson, owner of Chill Out Charleston, in Charleston, South Carolina. “It is also found to be heart protective. You increase production of glutathione, your body’s biggest anti-cancer antioxidant. Glutathione cannot be taken or absorbed in pill form, and its production decreases as we age.”

As for those who are hesitant to step into the chamber, it really goes back to that old adage, no pain no gain. Enduring a few minutes of feeling like you’re floating on a slick Arctic glacier in your birthday suit is well worth it for the significant healing that occurs post-treatment.

“I can’t say anyone really enjoys the actual act of freezing,” said Jimerson. “What everyone loves is how they feel after. It’s two minutes. Anyone can do something for two minutes. Health isn’t given to you forever. You have to work hard at it. It’s like anything else, working out, diet; it takes a little effort, a little discomfort to climb the mountain. But when you get to the top, the view is amazing.”

From getting a more restful night’s sleep to skin taking on a more youthful, refreshed look due to increased collagen production, the beneficial effects that surface after making cryotherapy part of your health regime are undeniable.

“I was never an athlete as a child or young adult,” said Alston, who in recent years has taken on everything from yoga to weight training. “I now work out every day and feel like I’m the healthiest I’ve ever been. I have no boundaries now.”

Alston regularly steps into the cryotherapy chamber three times a week, and when she finds herself out of town, without access to the therapy, she submerges herself in ice-cold tubs.

“I’ve worked with Olympians,” said Alston, who plans to make Icebox a national name, with centers across the country. “A-list celebrities and professional athletes turn to Icebox for help in their recovery needs, so that’s pretty awesome, but what makes me get out of bed each morning and go to work is helping the “me” six years ago that was looking for anything to help relieve my pain and make me feel normal again.”

Whether you are looking to improve arthritic joint pain or simply want to keep the health of the spine in great condition, cryotherapy, whose origins can be traced back to ancient Egypt, is certainly worth a try.

“Living with pain is horrible; It changes you,” said Alston. “When I talk to a client that has started using cryo and it’s helping them, that makes me feel like I’ve done something amazing.”