If you aren’t familiar with cryotherapy yet, you’ll be familiar with it soon. As the CEO of Icebox for the last 10 years, and the first one to open up a brick-and-mortar location in the US, I’ve had the privilege of seeing cryotherapy progress to be one of the most sought-after treatments today.   If…

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When you hear the word “franchise,” you may imagine owning a small piece of a disinterested company. At Icebox, we champion people’s growth and comfort as they fulfill their purpose… and that goes for our franchisees as well! We understand and cherish the cryotherapy industry as a movement, one with a passionate community that emphasizes…

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Cryotherapy Woman with Cap

Erin Trease has worn a lot of hats in her life including athlete, veterinary sales, and pharmaceutical rep as well as an experienced entrepreneur and gym owner. Erin was looking for an opportunity to come back to her hometown of Columbus, Ohio, and establish her business in a competitive market. So, she decided to add…

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Owning a business is a decision that no one makes lightly. With so many businesses ownership options, narrowing down the type of business you want to open –  Franchise vs. Startup – can seem like a daunting task. But it doesn’t have to be! We know startups look appealing at first glance, and franchises seem…

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Now more than ever, people are becoming more in tune with their health and wellness. The COVID-19 pandemic has raised an important awareness surrounding taking care of your body, mind, and wellness. Becoming a wellness studio franchisee is a great opportunity to take advantage of this booming industry. From access to training and support to…

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Cryotherapy has become increasingly popular in the last few years due to its many health benefits, including helping reduce inflammation and speed up recovery time in gym-goers and athletes as well as those who deal with chronic pain. More doctors and medical professionals are also beginning to recommend Cryotherapy for assistance with types of symptoms…

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